SEO refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. If you want to generate traffic through search, it’s best to do keyword research before you start writing. AlgoWid Technologies provides expert Search Engine Optimization services in Mohali, Chandigarh and Panchkula, gaining its expertise from years of experience. Algowid is well know brand for Search Engine Optimization services in Mohali, Chandigarh and Panchkula.
Search Engine Optimization It deals with a website’s ranking on a Search Engine Result Page (SERP). The technique of SEO is to improve the search engine rankings of a website, give it more visibility and hence, more traffic. The technique involves optimizing the website, adding keywords in the Title, Meta tags, content and Meta description, frequently updating a website and increasing the speed at which it loads on a desktop and mobile device.
This means that if your website is optimized according to the SEO techniques, the chances that your website will appear on the first and second position in SERP for search queries related to your work is very high! The different SEO techniques that you can use to optimize your website are as follows:
On Page Optimization: The first thing you can do on a web page is to optimize it for keywords. For example, you can include a particular keyword at a density ratio of 2-3% in your web page, you can also use that keyword in the file name, the title of the page, the Meta description, along with using the keyword in the title of the page.
Off Page Optimization: This kind of optimization can be done by getting backlinks from other relevant websites. For example, you can optimize your page by seeking one-way backlinks from websites with a higher ranking, and to make sure that the link includes your keyword in the anchor text. This would bring not only quality backlinks but chances of higher ranking.
Black Hat SEO Technique: This technique uses strategies that get higher rankings, however, as the name suggests these techniques are unethical and not appreciated by popular search engines. The Black Hat SEO techniques include using break search engine regulations, offer a bad user experience, and present content in not so visual a manner. These techniques work in the beginning, but websites tend to get banned for them. So, it is better to stir away from them completely.
White Hat SEO Techniques: The exact opposite of Black Hat SEO technique is White Hat SEO technique since it is ethical and abides by all the rules Google sets from time to time for Search Engine Optimization. This technique which involves optimizing the websites according to the set rules, like making the website keeping in focus user experience, increasing the loading speed of websites by removing unnecessary advertisements and making web pages responsive, along with following other guidelines. This technique takes time but has far greater benefits than Black Hat SEO technique will ever have.