Search Engine Marketing

Search Engine Marketing is closely associated with SEM, SEM can simply be defined as using paid search engine traffic to gain visibility. Paid results tend to appear on the top right-hand side of the ‘organic’ search results. The largest platforms for using SEM are Google, AdWords, Yahoo!, Microsoft adCenter and Search Marketing. Algowid is well know brand for Search Engine Marketing services in Mohali, Chandigarh and Panchkula.

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Search Engine Marketing Closely associated with SEM, SEM can simply be defined as using paid search engine traffic to gain visibility. Paid results tend to appear on the top right-hand side of the ‘organic’ search results. The largest platforms for using SEM are Google, AdWords, Yahoo!, Microsoft adCenter and Search Marketing. AlgoWid Technologies provides expert Search Engine Marketing services in Mohali, Chandigarh and Panchkula, gaining its expertise from years of experience.


SEM has a lot of features and tools that have been developed by ad platform creators for webmasters. If you wish to enter the field of paid traffic, you need to consider all keywords associated with it, such as geographic location, Click Through Rates (CTR), Cost Per Click (CPC), advertisement copy and may other factors.


On Page Optimisation: PPC, or pay per click, is one of the major techniques of SEM to drive in traffic. When a PPC campaign is launched you don’t have to wait for days to see the results, because they happen almost immediately. When SEM vs SEM are compared, with SEM you are at the mercy of search engine algorithms and updates, PPC, a feature of SEM gives you more control. It works quickly and brings in a lot of traffic that not just increases visibility, but allows you to customize your ads on the basis of geographic location, time of day and your budget. However, it can be risky, if not used in an optimum manner, and without keeping a short-term and long-term plan in mind, because the moment you stop your PPC campaign, you may not get as many hits.



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